The half-life of truth is 45 years
There is an old saying that goes, when the facts change, I change my mind. What will you do when you get obsolete? Or when everything changes, overnight?
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Hindustan Unilever’s storm in a teacup
Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication
Trendspotting: The shape of all things digital in 2019
How cheap bandwidth and smartphones together with micropayents will affect tectonic shifts in telecom, TV and Bollywood, retail, banking and more
FF Insights #580: Why emotions matter
February 1, 2022: Why treating Covid-19 is hard; Being rich is better; Brand names matter
Why MSMEs should look at climate financing
The Growth Factor: MSMEs, climate change, and climate financing; how digital tech can break the informal economy trap; investments into fintech
When uncertainty and anxiety come calling
People respond to negative stimuli in their own way. What does it take to ignore the negativity and find a workaround for the stress?
Retail Reset: Lockdown lessons from Reliance Retail
What the CEO of the grocery business of one of India’s largest retailers learnt about managing anxious employees and customers, and meeting their evolving needs, over three months of lockdown
WFH Daily #128: The genius inside you
July 29: Justice Srikrishna on educating people about privacy; how to benefit from envy by becoming curious; how to read cats
FF Daily #213: FF Recommends | Personal mobility
October 24, 2020: How to save money; Out and about: Bicycle, car, or rental?; Indian English
FF Insights #597: Playing it safe won’t save you
February 24, 2022: Debating the hijab; Academia and the media; How Putin thinks