A Brand Is Not Enough. Create a Cool Brand
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
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When Does One Say 'No' to Business?
Say no if you don't have the particular competence, but the customer's reputation rests on it and there is a deadline
FF Life: The Oscar Rosters 2025
A review and breakdown of the nominees of the main categories of the 2025 Oscars and their chances of winning
The 'smart' in smart cities is about measuring, collaborating and improving services
Sumit Chowdhury, founder, Gaia Smart Cities, talks about how the plan to create a 100 smart cities will allow many ideas to be pooled together and drive collaboration
Red Star Rising: A Q&A With Steve Blank
Steve Blank, entrepreneur and founder of the Lean Startup movement, on how Beijing taught him the world no longer revolves around Silicon Valley.
Lessons on negotiating from the streets
Learning the ancient art from life around us
Enabling Strategic Agility in Organizations
Strategic agility allows companies to respond quickly to short-term needs while simultaneously keeping long-term good in mind
Overturn perceptions that subvert a new strategy
What works and what doesn't when you have Doubting Thomases
Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
Indian Innovation: Too much Valley Kool-Aid without the Valley
Indian innovation and entrepreneurship suffer because they rely too much on the Silicon Valley model without the Valley's infrastructure and ethos